Sun-Safe Summer Vibes

BlueQuail Clothing Co. rolls out its SS’24 stain-resistant, UPF50+ rated kid’s wear inspired by the good times and good vibes of days spent under the sun. Owner/designer Amanda Lundgren brought in bold, warm colors and captivating prints inspired by outdoor adventures with family with themes such as “the one that got away,” camping under the stars and sharing your first s’more.

BlueQuail also delivers some fashion spice with a traditional Latin American shirt, the guayabera, which Lundgren says has been growing in popularity. “Guayaberas have been making their way into the mainstream, offering a stylish and timeless look that blends sophistication, heritage and comfort,” she says. Finally, the company has refreshed its lineup of one-of-a-kind prints.

Long before Lundgren had children of her own, she noticed that clothing options for boys were limited, especially in the active lifestyle category. After Lundgren had her fraternal twins, she founded BlueQuail Clothing Co. and prioritized sun protection. Since the company’s start in 2015, the brand is now sold in more than 180 retailers across the U.S. “My biggest inspiration is my father, who continues to deal with skin cancer and preach the importance of sun protection. He is the reason each piece does its part to protect your child’s skin from harmful UV rays while encouraging self-expression and a love for the great outdoors,” she says. “This is the spirit of BlueQuail.”