Lanoosh Debuts New HQ

Ethically-made brand Lanoosh celebrated the opening of its redesigned headquarters and store front last month with a star-studded party. Disney Star Ava Kolker performed her new single “The Good Ones” and singer/songwriter Denim Nicole ended the evening with a surprise performance of her new single “Lemonade.” Other notable attendees included Sheldon Bailey of Showtime’s Shameless, Adrian Dev of HBO’s Westworld and Alyssa de Boisblanc of ABC’s Modern Family.

But the real star of the show was Lanoosh’s new headquarters, an interactive experience for fans of the made-in-the-USA brand. Customers can take selfies for social media with pop art installations or tour the space with one of Lanoosh’s designers and watch product made in real time. “This is the sort of experience you’ll never forget—something we constantly love highlighting in all of our IG stories,” says Zee Hovak, founder.

Hovak hopes the new headquarters will inspire retailers to make fashion-forward purchases. “Some buyers are hesitant to evolve with the times and new trends that kids really want,” she says. “It’s important that when you do something, it makes people’s souls move and gets them excited about life!” Lanoosh’s Spring ’20 collection is aiming to do just that with a music and technology-inspired collection of fashion-forward looks. “Our margins have been growing each season, and we will keep pushing the boundaries of kids’ fashion to help inspire their creativity,” Hovak says.