Four Decades of Caring

A rainbow with staying power

Celebrating its 40th anniversary, the lovable and iconic Care Bears are showing up on limited-edition apparel from Peace Collective and Retrokid as well as during concept events such as those held during June Pride in Toronto, Canada.

The milestone merch has been produced between Corus Entertainment’s Nelvana, a world-leading international producer, distributor, and licensor of children’s animated and live-action content, and Cloudco Entertainment, owner of the Care Bears™ entertainment brand. First introduced in 1982 through a line of greeting cards, the Care Bears have amassed fans of all ages and are known all over the world for spreading sharing, caring, and togetherness—messages that all of us can get behind today.