The Elves Are Flying Off the Shelf

Breaking news from the North Pole Press Room! Santa is aware that families are having difficulty finding The Elf on the Shelf^® Scout Elves and the Elf Pets^® this holiday season. “The Scout Elves really are flying off store shelves this season,” states The Lumistella Company president, Mike Champion. “But Adoption Centers across the nation remain open and a few still have Scout Elves and Elf Pets ready to be taken home.”

“More families are searching for safe and innovative ways to provide entertainment for their children or to lighten the family’s mood this year,” notes The Lumistella Company Co-CEO Christa Pitts. “Though it might be difficult to find our products, I encourage families to look at Party City, Michael’s, Target, and Barnes and Noble. Those retailers still have available but limited supply. I also suggest visiting elfontheshelf.com to find out how to support community businesses and shop locally. Our website lists all of our adoption centers through a store locator feature.”

There are lots of ways to engage with The Elf on the Shelf this season. Families can visit the official The Elf on the Shelf YouTube channel for music videos and shorts, watch the Elf Pets^® movies on streaming services, or visit the website for fun, engaging Christmas recipes or elf inspiration. “We are devoted to helping families create more joyful family moments this holiday season,” Ms. Pitts added.

The Elf on the Shelf Scout Elves and the Elf Pets are Santa’s official helpers from the North Pole. With over 17 million Scout Elves and Elf Pets^® adopted worldwide, and with this year marking their 15^th year in business, The Lumistella Company’s banner of Christmas-inspired brands proves once and for all that while their products might be tricky to find, Christmas spirit is soaring higher than ever.

About The Lumistella Company

CCA and B, LLC d/b/a The Lumistella Company, headquartered in Atlanta, Georgia, is the official source for the stories of Santa’s North Pole. Originally founded in 2005 by a mother and daughter team, the company is home to a number of iconic Christmas brands, including: The Elf on the Shelf^®, Elf Pets^®, and Elf Mates™. Each of these brands, along with their global portfolio of intellectual property, is managed by The Lumistella Company and distributed through a broad assortment of consumer products, engaging immersive experiences and original entertainment-based content designed to create joyful family moments at Christmastime.