Pink Chicken, the beloved childrenswear brand renowned for its vibrant colors, whimsical prints, and family-focused designs, is thrilled to announce the launch of Coop Kids by PC.
Pink Chicken, the beloved childrenswear brand renowned for its vibrant colors, whimsical prints, and family-focused designs, is thrilled to announce the launch of Coop Kids by PC. This new brand is committed to providing organic elevated essentials thoughtfully crafted to bring comfort, creativity, and joy to kids’ wardrobes while inspiring screen-free play and outdoor exploration.
Under the visionary leadership of Stacey Fraser, founder of Pink Chicken and now Coop Kids by PC, the brand continues to redefine the world of children’s fashion with a heartfelt commitment to quality, creativity and joy. Stacey Fraser, shares, “Coop Kids has been a dream of mine for years, inspired by a need I saw in the market and as a mom to create organic, super-soft and comfortable clothes that kids can truly play in. Watching my own children and their friends get drawn more and more into screens made me nostalgic for a time when childhood was about running, climbing, and exploring—wild, free, and full of curiosity! I hope this collection inspires families to embrace outdoor adventures and rediscover the magic of a carefree childhood.”
Coop Kids by PC reimagines everyday basics with a playful yet practical touch, featuring unique micro prints and sun-faded colors that evoke a sense of vintage nostalgia. Crafted from high-quality, sustainable fabrics, these durable pieces are designed for active play and can be passed down to siblings or friends. Coop Kids by PC will be available in all Pink Chicken stores and online at pinkchicken.com, with prices ranging from $12 to $64. The collection includes Bike Shorts, Tanks, Bloomers, Leggings, Tees, and more! Each design reflects Pink Chicken’s commitment to outdoor play, family connection, and most of all, sustainability. Coop Kids by PC is sure to become a beloved staple in kids’ wardrobes!
To celebrate the launch of Coop Kids, customers will receive a complimentary Coop Kids-branded jump rope (while supplies last) as a gift with purchase, perfectly aligned with the brand’s ethos of inspiring screen-free play.
This launch is part of Pink Chicken’s continued strategic growth, marked by the opening of three new stores in 2024 and plans for further expansion this year. The brand is set to debut its latest brick-and-mortar locations in Westport, CT in March and Tampa, FL, at Hyde Park in Q2 of 2025, which brings their store locations to 10, continuing its mission to connect deeply with customers and communities across the country.
About Pink Chicken
Founded in 2006 by Stacey Fraser, Pink Chicken has captured the hearts of families with its sunny spirit, bold designs, and love for vintage textiles. As a female-founded and run company, Pink Chicken has been able to stay true to its founding principles—creating lasting, high-quality pieces while maintaining a focus on community and giving back. Among other direct efforts to support families, Pink Chicken has partnered with several nonprofit organizations, Baby2Baby, Good+Foundation, and Make-A-Wish® to provide support to families and children in need through both clothing donations and monetary support. Together with Coop Kids, Pink Chicken will continue to inspire, uplift, and lead with heart, remaining a testament to the impact of visionary female leadership.
For more information, please visit www.pinkchicken.com or follow Pink Chicken and Coop Kids by PC on Instagram @pinkchickenny and @coopkidsbypc.
Press Contact:
Geraldine Castro
geraldine@michelemariepr.com
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