Earnshaw's Webdesk • Dec 18, 2009

Creature Comforts

: Duluth, Ga.-based Baby Aspen debuts a range of inspiring layette gift sets. The Big Dreamzz collection serves up one-pieces mimicking doctor, ballerina and solider outfits. The Baby M.D. set, packed in a cute first-aid kit, includes a trompe l’oeil bodysuit, cotton surgical cap and booties. Baby Ballerina offers a whimsical tutu-trimmed one-piece and topknot cap in a pink and white striped box. Baby Camo includes a green and tan sleeper with “combat boots” and a cap in a backpack-themed box. Each set wholesales for $12.25. Call (800) 659-0471 or visit www.babyaspen.com

: Goldbug of Aurora, Colo., expands its footwear offerings with its new run socks ($3.50 wholesale) and slipper socks ($3). The knit pull-on run socks have rubber outsoles for added protection and come in eight whimsical motifs—like soccer, robot, owl, butterfly and bumble bee—in sizes 1, 2 and 3. New sweater-knit slipper socks with microsuede soles are also available for babies 6 to 24 months. Colorways include pink or blue with brown and multicolor stripes. Call (303) 371-2535 or visit www.goldbug1.com.

: Witty babywear in distinctive packaging is available from iStyle Originals. The Ontario-based company’s baby line, coined Nanowear, offers black and white message one-pieces, tees and bibs. Sayings include: iNap, iCuddle, iCute, iRock, iPotty, iMess, iChew and iBurp. Each piece comes in a corresponding box inspired by MP3 and software packaging. Items wholesale between $7 and $12.50. Call (866) 642-1293 or visit www.istyleoriginals.com.

: Under the Baby Starters brand, Rashti & Rashti of New York introduces the Tu-Tu Collection—a line of tutu-themed sleep and playwear with coordinating accessories. Embroidered bodysuits are available in sizes 0-3 months, 3-6 months and 6-9 months and in three colorations: Pink Little Sweetheart, Lilac Love and White Princess. Generously sized blankets lined with satin and Snuggle Buddies comfort blankets are also available. The line can be categorized by color or mixed and matched for a cross-merchandised statement. Wholesale prices range from $5 to $7.50. Call (212) 594-3733 or visit; Costa Mesa, Calif.-based CoCaLo launches a new brand of chic yet affordable nursery essentials called CoCo & Company. The line delivers infant bedding and coordinating decorative accessories such as blankets, wall art, musical mobiles and wall appliqués to parents on a budget. Motif options include Zurie, a feminine elephant and floral print with butterfly appliqués; a blue, green and yellow monkey print with brown accents; and a safari print featuring animals, touches of red, and a mix of orange, blue, yellow and brown dots, stripes and plaids. The four-piece sets wholesale for $60; accessories range from $8.25 to $23. Call (877) 426-2256 or visit www.cocalo.com.

: On board with the personalization trend, No Slippy Hair Clippy introduces a preppy line of monogrammed hair clips. Fifteen initials are available on lime green/hot pink or hot pink/brown clips accented with Swiss dot materials. The wholesale price for personalized clips is $5. Monogrammed hair clip holders are available for $12.50. The Vacaville, Calif.-based brand also offers a new mini clip at a lower price point. The mini line spans 18 styles, some embellished with two-tone flowers, resin trims and sweet appliqués. The mini clips wholesale for $3 to $4.50. Call (800) 466-7304 or visit www.hairclippy.com.

: Known for its nursing covers and baby slings, Balboa Baby of Costa Mesa, Calif., expands with a new line of shopping cart covers. Designed for simple instillation, the covers ($23 wholesale) feature elastic corners that easily fit into place with one hand. A Velcro belt secures baby in place and toys can be attached through loops. Each cover is made from soft, quilted material available in solid black or brown as well as trendy damask and deco-inspired prints. The product also doubles as a highchair cover. Call (866) 465-7075 or visit www.balboababy.com.

JJ Cole Collections, a Logan, Utah-based manufacturer of parenting products, recently acquired the eco-friendly diaper bag company Fleurville. “Fleurville has a fantas-tic brand, history and reputation of quality bags,” said JJ Cole CEO Jeremy White. “Through the acquisition of Fleurville, JJ Cole will be able to execute a multi-brand strategy to provide our customers with a wider product offering.”

JJ Cole plans to continue sales of Fleurville’s entire product range, which includes the popular PVC-free MotherShip, Sling Tote and Lexie Tote styles. The company noted future additions to the Fleurville line will focus on both brands’ shared attributes such as utility and convenience paired with fashionable style. Visit www.jjcolecollections.com.

: The Boppy Co. of Golden, Colo., maker of the Bare Naked Pillow, is extending the concept into a line of crib bedding with the Bare Naked Bumper and Comforter set. Each piece is slip-covered, which makes washing a breeze and offers parents a more customizable alternative to “bed-in-a-bag” sets. The bumper and comforter can also be recovered and reused by future siblings. Slipcover motifs include soft mint and chocolate combinations, a blue and brown contemporary elephant pattern and a pink floral design. Organic crib sheets, dust ruffle, swaddle blanket, Boppy pillow slipcover and a changing pad set in coordinating prints are also available. The individual pieces allow shoppers to select exactly what they need. The bedding range wholesales between $11.75 and $22. Call (720) 746-3829 or visit www.boppy.com.

: New York-based PEM America has partnered with Jenny McCarthy on a new line of affordable, nontoxic infant and juvenile products called Too Good, which embodies the holistic solutions the celeb mom espouses. The line of infant and juvenile bedding, room décor, bath textiles and infant clothing is made from pre-tested, high thread count cotton coated with Aloesoothe, an aloe-enhanced finishing technology. Too Good mixes educational designs with fashion prints. The line will wholesale for approximately $2.50 to $90. Call (888) 368-5374 or visit www.pemamericaoutlet.com.