More to Love

Consumers spent on average $130.97 this Valentine’s Day on candy, cards, flowers and all the pink and red heart-shaped flourishes for which the lovey-dovey holiday is known. Tweens, on the other hand, have an open-to-buy for heart-embellished apparel and accessories year round, using the symbol of love to declare affection for everything from their best friends to their favorite ice cream flavors. No matter whatever or whoever sends hearts aflutter next fall, the simple and bold shape is sure to be in style.