Zutano Expands With Bedding, Decor

Zutano has partnered with Kids Line, LLC, a leading infant bedding and accessories company, to create a full line of nursery decor and accessories based on its popular designs. The line, which will launch at the October ABC Kids Expo in Las Vegas, is geared for the specialty market and online shops.

“Designing nursery decor has given us the chance to bring Zutano to life in an incredible three-dimensional space,” stated Uli Belenky, Zutano’s co-founder and designer. “The magic and wonder of our patterns applied to beautiful blankets, decals and nursery accessories brings the essence of Zutano to a whole new level. We’ve prided ourselves on being the first garments parents put on their baby, now we will be able to help design the first environments that babies are brought home to, it is so inspiring.”

Cynthia Brown, brand manager of the project at Kids Line, anticipates the line connecting with parents. “Zutano is an ideal addition to our portfolio of products,” she said. “Zutano is a fresh, established brand and unlike anything we have in our collections. It meets a need for parents in search of vibrant, sophisticated designs with a touch of fun and whimsy that will help them create a one-of-a-kind space to welcome their baby in.”