Zodiak Kids Announces New Licensees

Zodiak Kids is teaming up with Just Play and Established Brands to create new products for the children’s brand. Just Play was appointed master toy licensee and will produce children’s toys for the new Nick Jr. pre-school show Tickety Tock. The toys will make their debut in October at the Dallas Toy Fair and will include role-play and novelty items, collectable figures, play sets and plush. They will be available in stores for Fall 2013. Established Brands will develop a “diverse consumer products program” to go along with the toys. “We are delighted to have Just Play and Established Brands on board to represent Tickety Tock in North America,” says SVP of Consumer Products at Zodiak Rights London, Jennifer Lawlor. “With their wealth of experience and enthusiasm for the property, I’m confident Tickety Tock is in excellent hands.”