Wittlebee Makes Shopping for Children Easy

Kids’ clothing club Wittlebee is the latest startup to enter the subscription service market.

For $40 a month, customers get a curated package of eight essentials selected from the likes of Gap, Carter’s and Cotton Seed, based on size, favorite colors, personal preferences and geographic location. Sean Percival, CEO of the Santa Monica, CA-based company, states, “I saw an opportunity to automate shopping for basics by giving families access to a new way to keep up with their clothing needs.”