What’s Selling at Little Lulubel in London

When Natalia Celemin came up with the idea to open an online children’s party supply store, she was still a working mom. With a love for all things cool and original, throwing special parties for her three girls required time consuming shop-hopping that she found incredibly frustrating and exhausting. It wasn’t long before she realized lots of other parents felt exactly the same way, and it was then that inspiration struck.

Little Lululbel specializes in stylish yet fun birthday party options. With premade party kids and gift bags, as well as gift and game sets, table settings, decorating options and cake and cupcake accessories such as candles, wrappers and decorations, the store is a one-stop-shop for parents planning special parties. The site itself is clean—no overwhelmingly cluttered pages with so many options you don’t know where to begin—and easy to navigate. 

Who is your target customer?
Time-poor parents who needs a helping hand organizing their little one’s party with minimum fuss or expense. 

What makes Little Lulubel unique from other shops?
Within the kits are tableware, room decorations, candles, invitations and even props all matching in theme and style so the pain of trawling the internet to plan your little one’s party is reduced…we even stock ready-made party bags for the kids to take home, as well! 

Also, we want to go back to basics and use more generic themes, like insects, magic or even just plain colors.

 What are your top selling styles right now?
Being this time of the year Easter is the biggest seller but also party kits with bright and pastel colors are very popular.

 Which brands are most popular?
There are quite a few, but Meri Meri and My Little Day are probably two of the most popular ones.

 Are there any new trends for Fall ’15 that you’re excited about?
We follow fashion trends and movie releases so this year we have the new Cinderella movie coming up soon. We are also celebrating the 150^th anniversary of Alice in Wonderland and to commemorate those we will release limited edition themed party kits.

 Why should customers shop at independents?
Because you are going to find more interesting things, bits that you won’t find on the high street. Also because you are supporting people like you which are likeminded and have the customer’s interest at heart.

 What’s the best part of your job?
Working in the kids party industry, every event is a happy one and I love seeing those little faces light up when they walk into a room that is decorated with their favorite theme and all their friends and family is there to celebrate their special day with them. It is priceless!