Weeplay Signs Woolrich

Woolrich announced it has entered into a multi-year licensing agreement with Weeplay Kids, LLC to develop, produce, market and sell layette boys’ sportswear, including boys’ outerwear, sleepwear, and accessories in sizes 0-20, in the U.S. and Canada. The first collection will be available at retail in Fall 2012. Isaac Maleh, Brand Manager of Weeplay Kids, LLC, says, “Along with its amazing heritage and brand strength, Woolrich gives us a new avenue to explore different fabrications, and different ways of incorporating the latest fabrics into garments.”