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Wal-Mart Launches Tween Beauty Line

Wal-Mart is introducing a beauty brand called GeoGirl for the tween set. The 69-item collection emphasizes green-living with recycled packaging and natural formulas containing lavender, green tea and pomegranate. Products are fragrance free. The line includes: cleanser, body mist, mascara, lip gloss, blush, face shimmer and eye shadow. Most of the make-up products apply sheer. […]

Wal-Mart is introducing a beauty brand called GeoGirl for the tween set. The 69-item collection emphasizes green-living with recycled packaging and natural formulas containing lavender, green tea and pomegranate. Products are fragrance free. The line includes: cleanser, body mist, mascara, lip gloss, blush, face shimmer and eye shadow. Most of the make-up products apply sheer.

Beginning Feb. 21, GeoGirl will be available in 1,200 locations. Prices range from $3.99 to $5.99.

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