Universal and Walmart announce their partnership to release merchandise centered around the upcoming movie Hop, due to be released April 1. Merchandise ranges from Hop-themed Easter baskets to candy, toys, activities and apparel. Gary Severson, senior vice president of home entertainment at Walmart U.S. stated, “This is the first time we’ve worked with a licensed […]
Universal and Walmart announce their partnership to release merchandise centered around the upcoming movie Hop, due to be released April 1. Merchandise ranges from Hop-themed Easter baskets to candy, toys, activities and apparel. Gary Severson, senior vice president of home entertainment at Walmart U.S. stated, “This is the first time we’ve worked with a licensed property to brand an important seasonal event in Walmart stores.”
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