Universal Announces Hop Products This Spring at Walmart

Universal and Walmart announce their partnership to release merchandise centered around the upcoming movie Hop, due to be released April 1. Merchandise ranges from Hop-themed Easter baskets to candy, toys, activities and apparel. Gary Severson, senior vice president of home entertainment at Walmart U.S. stated, “This is the first time we’ve worked with a licensed property to brand an important seasonal event in Walmart stores.”