x

Trumpette Too Bows at Target

Children’s gift and apparel company Trumpette of Sacramento, Calif., entered mass retail last week with the introduction of a licensed Trumpette Too line exclusive to Target stores. Brand founder Jon Stevenson noted that with all the imitators that have popped up on the market, adding his own mass-level product seemed like the natural response. The […]

Children’s gift and apparel company Trumpette of Sacramento, Calif., entered mass retail last week with the introduction of a licensed Trumpette Too line exclusive to Target stores. Brand founder Jon Stevenson noted that with all the imitators that have popped up on the market, adding his own mass-level product seemed like the natural response. The Target line includes tights and socks in dots, florals and other whimsical prints featuring Trumpette’s signature trompe l’oeil details. Each 3-pack sock set will be packaged in a gift-ready box, while pairs of tights are sold individually; both retail for $8. Trumpette Too footwear is also in development, and Stevenson foresees taking the spin-off label to other product categories and retailers down the line. For details, call (916) 851-0000 or visit www.trumpette.com.


January 2010 Earnshaws

In this issue:
The rules for stocking a successful gift section
School uniform trends for fall
Tips for selling into department stores
Outerwear fashion keys in on details

Coming In February:
Succeeding in the tween boy category
Defining the role of independent reps
Examining what ‘Made in the USA’ means today
Plus: Tween girls’ and boys’ fashion

[socialpug_share]

Leave a Comment: