Trumpette Too Bows at Target

Children’s gift and apparel company Trumpette of Sacramento, Calif., entered mass retail last week with the introduction of a licensed Trumpette Too line exclusive to Target stores. Brand founder Jon Stevenson noted that with all the imitators that have popped up on the market, adding his own mass-level product seemed like the natural response. The Target line includes tights and socks in dots, florals and other whimsical prints featuring Trumpette’s signature trompe l’oeil details. Each 3-pack sock set will be packaged in a gift-ready box, while pairs of tights are sold individually; both retail for $8. Trumpette Too footwear is also in development, and Stevenson foresees taking the spin-off label to other product categories and retailers down the line. For details, call (916) 851-0000 or visit www.trumpette.com.

In this issue: The rules for stocking a successful gift section School uniform trends for fall Tips for selling into department stores Outerwear fashion keys in on details Coming In February: Succeeding in the tween boy category Defining the role of independent reps Examining what ‘Made in the USA’ means today Plus: Tween girls’ and boys’ fashion