Truly Scrumptious Goes International

Heidi Klum’s Truly Scrumptious line for Babies “R” Us is crossing more international waters. The collection of tees, dresses, jeans, leggings and accessories for newborn to 5T launched last fall in the States, Canada, China, Hong Kong, Singapore and Malaysia. By March 2013, the retailer plans to carry the line over to Klum’s home country Germany, as well as to the UK, France, Austria, Switzerland and Australia. Future collections will include differentiated product offerings to appeal to a global base of customers.