Toys ‘R’ Us to Feature Boy-Focused Cartoon Network Boutiques

Cartoon Network Enterprises (CNE) will bow dedicated boutiques in Toys ‘R’ Us stores nationwide this month, highlighting Ben 10 Alien Force, Bakugan and The Secret Saturdays—three of its most popular boys’ properties—and products spanning various categories, including apparel and toys. “Toys ‘R’ Us continues to be a terrific, long-standing retail partner for us and our brands, and we are proud to showcase this chain-wide Cartoon Network retail destination as we kick off the holiday shopping season,” said Christina Miller, senior vice president of CNE. “The unique, multi-category shopping experience we have created is guaranteed to generate strong excitement around our brands and the must-have products from our licensing partners.” Visit www.cartoonnetwork.com and www.tru.com.

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