Toys “R” Us to Combine More Stores with Babies “R” Us

One of the top destinations for children’s toys announced plans last week to merge more of its stores with Babies “R” Us to give customers a one-stop shopping destination. Eight new stores will be opened as well as the transformation of 13 current stores into the side-by-side model. At the end of this year, the company expects to have 204 of these dual stores open, which equals 25 percent of their total stores nationwide. Toys “R” Us started this strategy in 2006. “As we continue to invest and build upon our portfolio of stores by integrating Toys “R” Us and Babies “R” Us under one roof, our strategy has provided the opportunity to capture customers at their family’s earliest stage and grow with them through childhood,” says Jerry Storch, chairman and CEO of Toys “R” Us. “We are pleased that our customers have consistently embraced the enhanced shopping experience these locations offer, whether they are shopping for must-have toys for the kids in their lives or products for the newest addition to their family.”