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Toys “R” Us Announces New Leadership

Seasoned toy executive Neil Friedman has been named president of Toys “R” Us. The former president of Mattel brands will oversee Toys “R” US’ merchandising, marketing and store operations for 866 U.S. stores and its online business.

Seasoned toy executive Neil Friedman has been named president of Toys “R” Us. The former president of Mattel brands will oversee Toys “R” US’ merchandising, marketing and store operations for 866 U.S. stores and its online business.

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