The Very Hungry Caterpillar Celebrated

Last week on March 20, families celebrated The Very Hungry Caterpillar Day with events around the country and in the U.K. Some highlights included the release of the Very Hungry Caterpillar and Friends Sticker Book app from Night and Day Studios and a party with art, craft activities at Chronicle Books in San Francisco, CA, and a Pinterest party where fans could create a unique board to win a prize, including a $250 gift card to Babies “R” Us. The book was also discounted at a special price of $13.99 for Target’s Daily Deals and was included in Pizza Hut’s Book It! Program in the Give Me 20 Reading Challenge. Promotions for The World of Eric Carle products will also be available throughout the month of March. The Very Hungry Caterpillar himself will be paying a visit today to Macy’s in Herald Square in New York, NY from 2 pm to 4 pm. The Joester Loria Group collaborates with Penguin Young Readers Group and its licensees to put on the events for this day.