The Smiley Company Introduces Girls’ Sleepwear

The Smiley Company is teaming up with intimate apparel brand Panties Plus to create a line of girls’ underwear and sleepwear for the SmileyWorld brand in the U.S. and Canada.

The collection will include three themes-rockstar, “it” girls and emotions-and will be made up of PJ sets, shorts, vests, robes and nightshirts.

“SmileyWorld represents arguably the most iconic, world-renowned image on the planet. I can’t think of a single more recognizable icon than the smiley face,” notes Joey Hanan, brand manager and vice president of Panties Plus. “It’s our pleasure to bring this worldwide brand to the North American market. We anticipate high demand for SmileyWorld product offerings and have high expectations for our collections.”