The Hive Buzzes in the U.S.

Preschool television series The Hive has gained popularity stateside since the U.K. show debuted in the U.S. in October. Space Enterprises named The Joester Loria Group as the exclusive licensing partner in North America, after hearing great things about the company from Australian agent Graham Grassby. Debra Joester, CEO and president of JLG, is equally excited at what The Hive has to offer its U.S. consumers, noting that the characters in the animated series lend themselves to product and the shows is garnering great ratings worldwide. “We are just beginning to develop the licensing program and expect to announce the master toy, publishing, games and puzzles, and apparel and accessories licensees in the next couple of months,” she says. A small collection of products will hit specialty and department stores for Holiday 2013, with the rest of the products coming out in 2014. The licensing partners will be announced beginning in May, and retailers can contact JLG at jwichard@tjlgroup.com for more information.