Tea is Ready for the Weekend—Are You?

Globally inspired Tea Collection is spicing up its selection with the debut of a wholesale-exclusive line, Weekend by Tea. Louis Senofonte, designer of the new assortment, says each look was created with a boutique’s window display in mind.

“The line was made to be emotional—to make you look twice,” Senofonte says. “We’re taking a much more editorial approach, offering premium materials and detailing in limited runs.”

Putting a whimsical twist on classic Americana fashions, the Spring ’20 collection includes key pieces like a seersucker mini dress with a tonal sunset embroidered on the yolk, a yellow gingham shirt and shorts set for camp, and an ikat dress for girls with a coordinating outfit for boys. Available in sizes 2 to 10, the suggested retail price range is $50 to $150.

“I would compare the design process for Weekend to a dream journal,” Senofonte says, explaining the label’s free-flowing yet luxurious personality. “Weekend is meant to make the customer smile and give them something that feels ethereal.”

Unlike startups that might offer limited distribution, Tea Collection’s new line is backed by the resources of a multimillion-dollar brand, giving its partners the security of an established company (think on-time deliveries, for starters) with the elevated quality that comes from designing with a boutique shopper in mind. “We just love working with boutiques and better retailers who are passionate about serving the needs of the families in their communities,” says Leigh Rawdon, founder and CEO. “We look forward to more retailers joining our family through this special label.”