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Target Turns to Online Price Matching to Fight Showrooming

They say the best defense is a strong offence: Target is applying the age-old adage and fighting showrooming with new price-match guarantees that apply to stores, as well as websites. For the first time ever, Target will honor the online prices of Amazon, Walmart, Best Buy and Toys “R” Us. Running through Dec. 16, the […]

They say the best defense is a strong offence: Target is applying the age-old adage and fighting showrooming with new price-match guarantees that apply to stores, as well as websites. For the first time ever, Target will honor the online prices of Amazon, Walmart, Best Buy and Toys “R” Us. Running through Dec. 16, the move also hopes to encourage people to do more one-stop shopping. 

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