Target Sponsors NICKMOM

Nickelodeon announced that Target has signed on as a charter sponsor for NICKMOM, the network’s new multi-platform content and entertainment initiative targeted to mothers. Along with nightly TV programs for moms launching this fall, Nickelodeon plans to expand its NICKMOM.com blog with more editorial feature, photos and video. The new direction is based upon research findings from Nickelodeon’s latest research study, “UnMommed,” which found that modern moms run their homes like businesses and technology helps moms to mother at all hours of the day.