Swimwear Sales on the Rise

According to Global Industry Analysts, worldwide sales of swimsuits and beach apparel are forecasted to grow 3.1 percent annually and hit $19.4 billion by 2018. The spike in sales is driven by several factors including consumers’ attention on health and fitness and developments in high-tech fabrics. Other drivers include a booming beauty and spa industry, the casualization of men’s swimwear doubling as sportswear and brands increasingly incorporating fashion elements to women’s and kids’ swimwear.