Stride Rite Preps for a Blockbuster Summer

Footwear brand Stride Rite is ramping up its licensing efforts just in time for the blockbuster season with its all new Marvel-branded X-celeRacers shoes that feature Marvel super heroes like Iron Man, Captain America, The Incredible Hulk and Spider Man. The shoes, which will be available at locations where Stride Rite shoes are sold, come with an adjustable closure for a great fit, a grooved outsole for traction and lightweight cushioning for comfort.

“At Stride Rite, our designers truly understand not only a child’s foot growth and development, but how to design character footwear, like X-celeRacers, to fuel kids’ imagination during play,” says Sharon John, president of Stride Rite Children’s Group. “We are proud to feature blockbuster kids’ licenses, such as Marvel, that speak to both kids and their parents in a trend-rite, relevant way.”