Step-By-Story Books are (Not So) Scary

MoveableCode Inc., a digital publisher that creates play products for brands like Tonka and Fisher Price, inked a deal with The Monster Factory’s “(not so) Scary Monsters” characters for a series of Step-By-Story ePlay apps that will launch before the end of 2011.

The apps, which will be published under MoveableCode’s Playful Owl imprint, use a build-your-own story format to deliver child-driven learning for pre-readers and early readers (the target age is 2-6 years old).

Carole Postal, president of licensing for CopCorp (licensing agent for the monsters brand), said in a press release: “The ‘(not so) Scary Monsters’ Step-By-Story titles will be great apps for parents, grandparents and other caregivers to load onto their smart devices as a way for their little ones to grow through play.”