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Sony Signs Smurfs Partners

In preparation for its August 2011 release, Sony Pictures Consumer Products has signed a number of deals for The Smurfs. More than 15 have been signed in the apparel and accessories categories, including BBC International, Crocs, Fruit of the Loom, H.E.R. Accessories, Junk Food Clothing and Kids Headquarters. Toy licenses have also been signed with […]

In preparation for its August 2011 release, Sony Pictures Consumer Products has signed a number of deals for The Smurfs. More than 15 have been signed in the apparel and accessories categories, including BBC International, Crocs, Fruit of the Loom, H.E.R. Accessories, Junk Food Clothing and Kids Headquarters. Toy licenses have also been signed with Build-A-Bear and Ty.

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