Shopping Goes Social with The Prowl

Social network CaféMom has launched The Prowl, a social shopping website that allows mothers and moms-to-be to view trends in fashion, home goods, kids’ items and more. Network members can save and share their favorite online items, find and follow friends, as well as seek shopping advice from their connections. Users are encouraged to ask fellow members questions about items they are looking for or considering buying, which are posted to the site’s main feed and will appear beside the products in question.