Shop Heidi Klum at Babies “R” Us

The supermodel’s kids’ line Truly Scrumptious is set to make its debut throughout Babies “R” Us stores in North America and online on September 15. The line will include newborn and toddler apparel, decor, furniture, bedding and a stroller. The store expects to have several Truly Scrumptious collections each year. “Heidi Klum is known for her undeniable fashion sense, but she’s also a hands-on mom of four who is representative of the millions of mothers who shop with Babies “R” Us for the coolest mom must-haves, newest apparel and the latest gear,” says VP and Divisional Merchandising Manager of Babies “R” Us Neil Mulhall. Klum says she always knew she wanted to produce a children’s collection and that Babies “R” Us was the perfect fit for her. “I designed this first collection not only with adorable kids in mind, but I thought of all the little details to make things easier on moms too,” she says. “From cool and stylish mix-and-match apparel, to fun and colorful floor-to-ceiling room decor, my Truly Scrumptious line has it all.”