Saucony Adds Crib Shoe

Saucony Kids is launching its first-ever crib shoe for Spring ’20. The Jazz Riff, a sporty jogger silhouette (available in pink, gray and navy), expands the running brand’s selection with active tots in mind. 

“This adorable collection has all the DNA of what makes Saucony so special—a great gift, premium materials and classic Originals designs,” says Kate Cox, vice president of product at Wolverine Worldwide, parent company of Saucony. “It‘s also machine washable, which is a dream for parents.”

Approved by the American Podiatric Medical Association (APMA), the Jazz Riff features an extended strap, memory foam footbed, 0mm drop, increased flex grooves and non-marking rubber outsole for increased durability and traction. Now little ones can start prepping for their first marathons, or at least dress the part as they cheer their parents on.

“The Saucony consumer is so loyal to the brand they want to outfit their whole family in our shoes,” Cox says. “We have been offering kid sizes for a long time, making Spring ’20 a great season to introduce our Jazz Riff all the way down to crib sizing.”

Available in sizes 1-4, the crib collection will be sold on Saucony.com and at retailers nationwide.