Sanrio Expands Partnership with Links of London

Sanrio is continuing its relationship with the jewelry brand to include Mr. Men and Little Miss in its gifting and children’s jewelry lines. The new items will be featured in the enamel collection, as well as in the new tween and teen jewelry line and baby gifting collection that will both debut in 2013. A spokesperson for Links of London says the brand is proud to partner with Sanrio on creating Mr. Men and Little Miss keepsakes and jewelry. Vice president of Mr. Men Limited, Lisa Macdonald, felt likewise. “We are thrilled to expand our collaboration with Links of London,” she says. “Their highly collectable and colorful lines capture the essence of Mr. Men and Little Miss perfectly.”