Roald Dahl Partners with DRi

DRi has developed several new deals for the author’s brands that are set to expand the Roald Dahl properties in the licensing space. The brand is teaming up with The Green Board Game to produce a game featuring the author and his works, and also with Ashley Wilde to create a home collection that will include bathroom linens, wallpaper, bedding, pillows and curtains. Beloved characters from Charlie and the Chocolate Factory, The Enormous Crocodile and Matilda will be featured in the new products, set to hit shelves in Spring ’13. “We’re delighted to be welcoming new licensees on board and to be expanding the wonderful world of Roald Dahl with these fantastic products,” says Licensing Director of DRi, Alicia Davenport.