Primigi Adds Sportswear Collection

European children’s shoe label Primigi is covering all the bases with a new clothing collection designed to complement the footwear line. The company will bow layette and sportswear collections up to size 14 for Spring ’11, showcasing the apparel for the first time at the August ENK Children’s Club show, being held in New York Aug. 1-3.

According to brand manager Gina LaRossa, Primigi’s reputation for Italian luxury product will now be available to fashion savvy customers looking to complete a head-to-toe look. The collection will feature unique and trendy garments and accessories made with high-quality materials. For spring, that will include fine cotton pieces, soft denims and knitwear. For more details, call (781) 337-3340 x14 or visit www.primigiusa.com.