Precious Moments Renews Key Licensees

Precious Moments, Inc. recently renewed several long-time licensees. These renewals come amid a burst of fresh activity, including the addition of several new licensees, creation of new themes and variations, growth into new product categories and expansion of retail exposure and product placement, within the last fifteen months.

“Precious Moments holds an important place in consumers’ hearts and minds and we are pleased to reaffirm these partnerships with valued licensees who have long recognized the unique appeal and value of the brand and helped get the licensing program to where we are today,” says Carole Postal, president of Spotlight Licensing and Brand Management.

Recent licensing agreement renewals include:

• Aurora World, Inc.; licensee for Precious Moments plush and soft dolls
• Card Corporation/CARD.com; renewed rights to market Precious Moments prepaid re-loadable credit and debit cards and prepaid gift cards
• Harland Clarke; extended its rights to produce Precious Moments checks and checkbook covers
• PersonalizationMall.com, LLC; will continue to offer Precious Moments designs for shoppers to choose when personalizing and creating a wide range of unique, personalized gifts
• Retail Centric Marketing; renewed its rights to use Precious Moments artwork for coloring/activity books
• Zazzle, Inc./Zazzle.com; renewed its Precious Moments license for print-on-demand applications