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PPR in Talks to Sell Redcats to Alpha Fund

PPR, the Paris-based owner of the Gucci brand, said it’s in talks to sell the children’s and family division of its Redcats unit in a deal valued at $156 million as it disposes of retail assets to focus on luxury and sports brands. Negotiations are being held with buyout firm Alpha Private Equity 6. Redcats’ […]

PPR, the Paris-based owner of the Gucci brand, said it’s in talks to sell the children’s and family division of its Redcats unit in a deal valued at $156 million as it disposes of retail assets to focus on luxury and sports brands. Negotiations are being held with buyout firm Alpha Private Equity 6. Redcats’ children’s and family division comprises the Cyrillus and Vertbaudet brands. 

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