Pitti Connect Launches This Week

Pitti Connect, the new digital platform hosting the summer collections of Pitti Immagine’s trade shows (Pitti Uomo 98, Pitti Bimbo 91 and Pitti Filati 87), will debut this Thursday, July 16. The online experience will run through Oct. 9, offering a wide selection of children’s, men’s and women’s collections.

“After months of hard work, we are presenting ourselves to the international fashion audience with a new online face,” Agostino Poletto, general manager of Pitti Immagine.”We were looking for immediate solutions, we found long term opportunities: Pitti Connect has led to a great acceleration in the technological and virtual fields for our fairs and concretely represents the element of continuity that will carry us towards January 2021 when the physical and digital fairs will become completely integrated.”

Pitti Connect will also have an editorial format that is “rich in content and special events,” adds Lapo Cianchi, Pitti Immagine’s communication and special events director, which will involve leading figures in fashion, artists and key people on the current cultural scene.

During these three months, innovative networking and marketplace functions will be activated on the platform. It will be possible to visit the virtual showrooms, exchange information via chats, plan meetings, formulate orders and consult updated reports with data and trends. It will also be possible to carry out smart scouting to easily identify the brands and to cross-reference the characteristics of the collection with the buyer’s specific requirements using the matching function.

Here are some children’s brands you can expect to meet at Pitti Connect: 

Artemis & Apollon, Atlanta Mocassin, Baby Gi, Balloon Chic, Bella Emma, Blauer, C.P. Company Undersixteen, Caramel, Colors of California, Conguitos, Cosmo Crew, Crocs, Cuini, Dixie Kid, EMC Everythingmustchange, Eshvikids, Fracomina Mini, FS Baby, Fun & Fun, Hevea, iDO,  Indhue, Infantium Victoria, Invicta, Javilar Kids, Jeune Premier, Kidiwi Handmade, La Mascot, Les Lutins, Ligne Noire Enfants, Little Luxuries, Lule Design, Minibanda, Mini-La-Mode, Moa, Mon Coeur, Monnalisa, Naoia, Napaani Organic, Naturino, Pasito Pasito, Pesciolino Rosso, Petit Bateau, Phi Clothing, Piccola Ludo, Please Kid, Ria Menorca, Rosalita Senoritas, Sarabanda, Siena Hair Accessories, Soft Gallery, Sophia Webster, Stefania, The Qt, Turtl, Tutto Piccolo, UBS2, Unlable Kids, Ustabelle, Walking Mum, Wool in Love, Yoli & Co and Zaccone