Pippi Longstocking Moves on to CopCorp

Plus Licens & Design has hired CopCorp Licensing as the U.S. and Canada agent for Pippi Longstocking Live-Action. The company has already made several deals in creating products that feature the beloved, pig-tailed character, including posters, postcards, greeting cards throughout Europe and apparel in Zara stores worldwide, and is currently working on deals for puzzles, games and bedding. Pippi Longstocking first made her mark in books in the year 1945, and then entered the television and film scene beginning in 1969 starring Inger Nilsson. “As owners and protectors of Astrid Lindgren’s literary estate, it is vital for us to work with partners that understand and respect the specific qualities of her work,” says Nils Nyman, CEO, Saltkrakan. “Plus Licens & Design has proven to be such a partner, and we are confident that their choice of CopCorp as sub-agent will ensure that all the values of Astrid Lindgren’s works are preserved.”