Pedigree Expands Barbie and Pokémon Licenses

Publishing firm Pedigree Books has plans to extend its current licensing partnerships with two popular children’s brands by creating annuals for Barbie and Pokemon. The annuals – set to hit stores this August – will include stories, activities, quizzes and fun facts. “Both Barbie and Pokemon are huge brands, and we are delighted to continue our long-established and successful partnerships together,” noted Matthew Reynolds, sales and licensing manager for Pedigree Books. “These bolster our highly successful annuals range during a period of time when we are adding to our extensive portfolio with exciting new brands and product concepts.”