PBS Debuts First-Ever Toy Line

In an effort to extend off-screen learning for preschoolers, PBS released its first toy line this week. The toys are available exclusively online at www.PBSKidsshop.com until this fall when they will become available at other brick-and-mortar shops and online retailers.

The line is comprised of more than 20 individual wooden toys, like the Sounds of the World rhythm set, puzzle play sets, exploration blocks and three-layer puzzle. The online store was developed with Brand-Xpand, and proceeds from the PBS Kids Shop will help fund free, educational PBS Kids programming for all children.