MoonPie, the marshmallow sandwich that’s been an “American favorite since 1917,” is coming back to life. Lisa Marks Associates, which owns the MoonPie brand, signed four new deals for the yummy brand. The company struck one of these deals with apparel licensee Tray & Loevner—which also has licensing agreements with such brands as Pepsi and […]
MoonPie, the marshmallow sandwich that’s been an “American favorite since 1917,” is coming back to life. Lisa Marks Associates, which owns the MoonPie brand, signed four new deals for the yummy brand.
The company struck one of these deals with apparel licensee Tray & Loevner—which also has licensing agreements with such brands as Pepsi and Animal Planet—for retro-design tees and fleeces for juniors, girls and boys. The apparel will sell to mid-tier, mass and special channels and is slated to launch later this year.
The remaining deals include: Old Wood Company for furniture; Desperate Enterprises for tins signs and magnets; and MDI Entertainment for lottery tickets.
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