Ooh! La La! Couture and Tween Celebs Host Holiday Giveaway

Girls’ and tween clothing manufacturer Ooh! La La! Couture of Port Jefferson, N.Y., helped launch a “Tutus 4 Tots” giveaway this holiday season at Farnsworth Park in Altadena, Calif. Held in collaboration with Toys for Tots and Family 1st, Tutus 4 Tots presented a dress to hundreds of underprivileged girls, courtesy of Ooh! La La! Couture.

Following the annual Toys for Tots toy distribution, female recipients were led to an auditorium filled with dresses, where tween celebs were on hand to greet them. Celeb participants included Ana Maria Perez De Tagle of “Fame” and “Camp Rock,” Emily Grace Reaves of “Hannah Montana: The Movie” and “The Noie & Ems Show,” Madison De La Garza of “Desperate Housewives,” 2010 Miss California USA Nicole Johnson, Madison Beaty of “The Curious Case of Benjamin Button,” Allisyn Arm of “Sonny with a Chance,” Keana Texeira of “Soulstice” and Tachina Arnold of “Everybody Hates Chris,” among others.

Each girl received a gift bag filled with Pink Pewter headbands, LipSmacker, Estee Lauder C-Thru Perfume, Urban Decay Hard Candy makeup, Emi-Jay hair ties, Amethyst Jeans tote, Kooky pens, Mel Lim Joy notepads and more. Due to the event’s success, Gunnery Sgt. James Baskin, the head of Toys for Tots in Los Angeles, said, “We would like to explore the possibility of making Tutus 4 Tots an annual event, possibly expanding its affiliation with Toys for Tots on a national level.” Visit www.oohlalacouture.com.

In this issue: The rules for stocking a successful gift section School uniform trends for fall Tips for selling into department stores Outerwear fashion keys in on details Coming In February: Succeeding in the tween boy category Defining the role of independent reps Examining what ‘Made in the USA’ means today Plus: Tween girls’ and boys’ fashion