NYIGF Enhances Website Search Capabilities

A series of enhancements to the New York International Gift Fair (NYIGF) website (www.nyigf.com) allows retailers to access to more detailed product and vendor information through a simple keyword search.

“Buyers can now search in broader strokes for product information, and get a more complete picture of the breadth and depth of products available at NYIGF,” said Dorothy Belshaw, NYIGF director and GLM senior vice president. “Not only does this make searches more efficient, it also facilitates the identification of complementary resources.”

Keyword searches will now extend beyond exhibitor-supplied product category designations to include relevant product listings found in exhibitor catalogs posted to NYIGF’s Online Catalog Gallery, increasing the potential to find suitable resources. Additionally, keyword search results are now weighted based on relevance and search results are prioritized based on the greatest number of product matches. Buyers also will be able to identify which field (e.g. Catalog Gallery, category, etc.) matched their request.

Following product searches, buyers can create and save “walking lists” of NYIGF exhibitors, which can be used onsite during the Fair. These archived searches can be adjusted and updated with each show cycle to reflect new product offerings and information.

NYIGF also will continue to offer an on-site mobile application for basic exhibitor and category searches for ease of navigation and orientation on the exhibit floor. The mobile application will be adapted for all smart phone platforms and will be available for download as of January 1, 2011. NYIGF runs Saturday, January 29, through Thursday, February 3, 2011, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Piers 92 and 94.