Nordstrom’s NYC Flagship is Big Apple-Big

Mini Boden x Harry Potter exclusive capsule collection

Next month Nordstrom will open the doors to its flagship in midtown Manhattan’s bustling Columbus Circle. The retail mecca will have seven levels of shopping, totaling 320,000 square feet and nearly an entire floor dedicated to children’s goods and apparel.

“We hope to create an inclusive, welcoming environment where customers can explore and discover new and up-and-coming brands,” says Beverly Mills, vice president and DMM for kidswear, adding that inventory is purposely curated to offer wide-ranging price points.

Nordstrom’s experiential concept includes a broad mix of upscale labels and state-of-the-art services catered specifically for modern families. The kids’ shoe department, for example, features a futuristic conveyor belt that delivers sizes to customers, complete with a 3-D scan that measures feet. “We want to make parents lives easier and will offer unique services like in-store stroller cleaning and tune-ups,” Mills says. “We’ll also host in-store events with our baby gear brands to highlight and demonstrate new products and innovations.”

Adding to the destination appeal, several partnerships and products will be sold only at the New York flagship. Customers can expect an exclusive Harry Potter capsule collection with British label Mini Boden that features sparkly Patronus dresses and Quidditch-style rugby shirts. There will also be special collections from Nike, Vineyard Vines, Vans, Peek Aren’t You Curious, Rags and Monica + Andy, along with an exclusive car seat from Nuna. The grand opening will also feature trunk shows, customization events and a baby gear trend show. “We’re building our New York flagship store in the context of the world’s greatest stores and hope to create an experience that serves as a destination and is responsive to and reflective of New York customers,” Mills says.