Nordstrom Picks Up Busytown Line

Cookie Jar Entertainment is hooking up with luxury department store Nordstrom to roll out Richard Scarry’s Busytown line during the holiday season. The collection will include a wide range of products, such as the Busytown picture books from Random House; board games from Wonder Forge; plush toys, play sets and vehicles from The Bridge Direct; T-shirts from Mighty Fine; and DVDs from Mill Creek Entertainment. In addition, a Lowly Worm plush with DVD and play set will be featured in Nordstrom’s holiday catalogue.

“Richard Scarry’s Busytown is a busy, busy brand,” said Toper Taylor, president and COO of Cookie Jar, in a press release. “We’ve leveraged the enormous success of the classic Richard Scarry picture books and our popular TV series, ‘Busytown Mysteries,’ into a beautiful selection of products at Nordstrom.”