Nine Out of 10 Consumers Plan Holiday Shopping in Stores

Eight-eight percent of consumers will shop in stores this holiday season, compared to 75 percent who will shop online and 16 percent who will shop via mobile device. The findings come as a result of a Harris Interactive survey co-sponsored by Aerohive Networks and Euclid, which also shows that physical retailers still need to address consumer concerns regarding in-store holiday shopping, namely crowds, lines, and out-of-stock items.