New President Named for Keds

Bornie Del Priore has been named the new Global Brand President of Keds, a division of Wolverine Worldwide. Del Priore has more than two decades of global footwear industry experience and currently serves as Global Brand President of the Wolverine Worldwide Kids Group, a role she will continue while also serving as head of Keds. In her new dual appointment, she will report to Joelle Grunberg, a member of Wolverine Worldwide’s Executive Leadership Team and Global Brand President of Sperry.

“Bornie is a product-driven executive with over 25 years of experience and a strong track record of positioning brands and businesses for profitable growth,” states Grunberg. “Not only that, she is committed to developing people, inspiring teams and creating a culture within Keds and our Kids Group that encourages collaboration and forges strong consumer connections.”

Del Priore joined Wolverine Worldwide in 2017 after serving as Vice President of Footwear at the Tommy Bahama Group, where she helped relaunch the brand’s wholesale men’s and women’s footwear lines. Prior to that, Del Priore held leadership positions at Tommy Hilfiger USA, Tommy Hilfiger Footwear and Ralph Lauren Footwear, where she was responsible for strategic planning, brand marketing, product development and sales operations.