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NBA and Marvel Join in Co-Branding Effort

Spider-Man, Iron Man and Captain America will soon be sporting NBA-branded duds as a result of a recent deal between Marvel Entertainment and the league. The collection will launch at Madison Square Garden in New York and the Staples Center in L.A., with headwear, T-shirts and sweatshirts available initially, and an expansion into sporting goods […]

Spider-Man, Iron Man and Captain America will soon be sporting NBA-branded duds as a result of a recent deal between Marvel Entertainment and the league. The collection will launch at Madison Square Garden in New York and the Staples Center in L.A., with headwear, T-shirts and sweatshirts available initially, and an expansion into sporting goods and novelty products planned later in the year.

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