My Little Pony Goes Plush

Hasbro is partnering with Aurora World to create a line of 18 My Little Pony plushes. Twelve of the ponies will be smaller with a personal carrying purse and six of the plushes will be 10 inches tall, with a price range from $15 to $20. “We are thrilled to work with Hasbro again and just as excited to introduce our My Little Pony plush toys to multi-generational fans and collectors,” says Michael Kessler, SVP of sales and marketing at Aurora. “The line is designed to appeal to all ages that embrace the My Little Pony brand.”